“LINK IN BIO” HERE'S HOW TO USE THAT ONE LINK ON INSTAGRAM.

You only get one link on Instagram but unless you run paid media (one link per ad) or have over 10k followers (links available in Stories).

Your homepage or other key destination like a LinkedIn profile. You can also use it for a current campaign landing page or app link so people can get to that quickly. One that I like to try is the second page in your analytics that people visit: it's usually the spot that people have the most intent after just landing on their homepage - where they want to go next.

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This is your one chance so choose well. Make sure to watch your clicks on link, rotate as needed and share "link in bio" if you want people the check it in every post.

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Let me know if you have questions.

What link do you use?

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