paid media

New Podcast: Episode 034 | THE RISE OF SOCIAL SHOPPING - INSTAGRAM LAUNCHES CHECKOUT, PINTEREST SHOPPABLE PINS

In episode 034 of the Social Currency marketing podcast, we jump on the rise of social shopping. With the introduction of Instagram Checkout and the growth of Pinterest Shoppable Pins, has the age of contextual commerce arrived?

The concept of social shopping has been around since early 2000s, but with the launch of new capabilities like Instagram Checkout and the ease of setting up Pinterest Shoppable Pins, it's easy to see the natural connection between social, influencers, and the consumers interested in what's new, cool, and next. Social shopping is interest-based: Native, natural, and now easy, because it's seamless and in context of the content you are already enjoying.

This is contextual commerce. Now that the platforms are enabling the power to access consumers in a new way, with clear attribution models and integrated e-commerce capabilities, why wouldn't you use social to sell...and shop?

Cheat Sheet: 2019 Social Media Video Ad Specs

Everything you need to know to build the right video for your video content marketing program.

Everything you need to know to build the right video for your video content marketing program.

2019 is a quick follow to 2018’s content marketing strategies with a high-focus on video.

Your brand needs to be doing video and have it as a major component to your media plan - organic and paid media both. Video consumption is still increasing at a significant rate: Between YouTube and all the social media video consumption, mobile is the primary consumption point.

You need to have a handy guide for all your social media video ads - and if you develop your video production specs with these video ad specs in mind, you don’t have to re-edit or re-version your videos to make them work for video since they can work for both standards - organic and paid.

This cheat sheet is a quick collection of all the major platform video ad specs: dimensions, sizes, durations and if you need more info, a link to the ad details on each respective platform’s website.

Download this Cheat Sheet now.

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